Zoom reinvents itself and brings video conferencing into the 21st century: how it will help you tremendously4 September 2021
Zoom is one of the companies that became ubiquitous during the pandemic and, not infrequently, came to be used as a verb. However, in order to maintain its relevance in competition with Microsoft Teams, it has just made a purchase with a special significance.
Zoom officials have announced their intention to purchase Karlsruhe Information Technology or Kites. The latter is a German startup specializing in the use of neural networks and artificial intelligence in order to perform real-time translations from a number of foreign languages. Basically, you should be able to talk to a business partner in Japan, one in Germany, and one in India in real time. And everyone will understand everyone without knowing the language. respectively.
At the moment, Kites is not a very big company, but it seems to be doing something great, and the small team of about ten researchers has close ties to the Karlsruhe Institute of Technology. Predictably, Zoom did not disclose the financial features of the deal, but nevertheless made it public that the startup will facilitate the integration of the real-time translation function on its platform.
Based on this acquisition, there is a good chance that Zoom will establish a research and development center in Germany in the future. Ã¢ â¬ ÅWe are constantly looking for new ways to deliver happiness to our users and increase meeting productivity, and neural network-assisted translation solutions will be fundamental in “Improving our Zoom customer platform in every corner of the globe,” said Velchamy Sankarlingam, Zoom’s director of product and engineering.
Beyond Microsoft Teams, this acquisition will help Zoom compete with Cisco video chat solutions. The real estate giant has just integrated a real-time translation algorithm into its Webex software. It remains to be seen how long it will take from purchasing Kites to integrating machine translation into Zoom.