Does Volkswagen recognize that this model is a failure? What happens to the recently launched electric SUV5 July 2021
Volkswagen is looking to diversify its range of electric cars and has scheduled several launches in the coming years. But he doesn’t seem to be successful with everything he’s put on the market so far.
Volkswagen ID.4 is an electric model launched by the Germans last autumn. A few months after that, the manufacturer can draw a conclusion about the interest in this model and it seems that these conclusions are not the best. A group official acknowledges that he is not currently profitable.
“The car for millions of people, not for millionaires” – as Volkswagen praised the ID.4 model, would not have reached its maximum level of efficiency in the manufacturing process yet. ie. As a result, the company cannot open for the time being.
The irony is that the ID4 model, sent to dealers’ representatives since the end of last year, could have competed for the title of Car of the Year in the world and â¢ i cÃ Â¢ Ã â¢ tige. The SUV is the second electric model of the Germans, after ID3., But it seems that the success in his case, unlike its predecessor, comes harder.
The explanations came from Thomas Ulbrich, head of development for Volkswagen passenger cars.
“It’s not just a matter of developing the machine, but it’s also related to the pace of work in the plant. Everything is new, we have not reached the maximum level of efficiency in the manufacturing process, and so on, âThomas Ulbrich told Automotive News.
Specialists consulted by Automotive News believe that there are other reasons why the new ID.4 is not profitable.
“Volkswagen certainly has the best of intentions, but it will find that as it reduces assembly costs, it will increase the percentage of the cost of the battery, represented by raw materials. These raw materials are minerals from the earth, and their price increases with demand. This is a hard lesson for car manufacturers accustomed to reducing costs as volume increases. These are not assembly costs; are mineral costs, and the price of minerals does not work that way, âsaid Eric Noble, a representative of a consulting firm.
The new ID.4 model is a compact class SUV, developed on the MEB platform of the group, the same one on which ID.3 was created.